Carbon Labeling

Carbon labeling is a process that involves indicating the amount of carbon emissions that were generated during the production, transportation, and distribution of a product. Labeling allows consumers to understand the product's environmental impact and make informed decisions when purchasing.

Carbon Labeling

Is carbon the new calorie?

Carbon labeling is a process that involves indicating the amount of carbon emissions that were generated during the production, transportation, and distribution of a product. Labeling allows consumers to understand the product's environmental impact and make informed decisions when purchasing.

Carbon labels have been popping up on products from apples to shoes and everything in between.

These labels include direct and indirect emissions (think scope 3), showcasing the full climate impact of the product — from inception to landfill.

Carbon labeling seems like a no-brainer at face value — it gives consumers transparency while holding companies accountable.

However, calculating carbon footprint is complicated; reliable data is scarce, and companies are left to create their own methodologies.

Despite its shortcomings, carbon labeling allows for increased customer awareness, holds companies accountable to their climate commitments, drives innovation, reduces emissions, and provides a standard for comparison.

Companies like How Good, Planet Fwd, Greenly, Cove.tool, Carbon Trust, and many more are setting the new standard!

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